What questions are you trying to answer and for what purpose?
As you likely have already discovered, the world of cannabis data is messy and fragmented. What does it all mean?
Welcome! OfSubstance Insights turns data into focused market strategy that works. Whether it’s consumers or voters, OfSubstance can help you understand stakeholder decision bottlenecks and offer practical solutions for resolution.
Founder Claire Kaufmann, MBA is an nationally-recognized hemp and cannabis insights leader. Claire’s take on market trends and “what’s next?” in cannabis, have helped make her a trusted resource among industry leaders, policy advocates and the media.
Claire has helped global leaders in cannabis, hemp, tobacco, vape, AlcBev, natural and CPG develop intentional, data-driven strategies that create results.
A masterful trend-seeing storyteller, Claire can analyze data, chart the course ahead, and catalyze engagement from stakeholders of all kinds.
In addition to leading Of.Substance Insights, Claire is a professor of Advanced Marketing at Oregon State University in the College of Business, Analytics & Design. Claire leads Industrial Hemp Innovation research with the OSU Center for Market and Consumer Insights.
Claire is a former member of the OLCC Recreational Marijuana Business Advisory and the CPOT Advisory Board (Cannabis Policy Oversight Team) for the city of Portland. Claire is also the co-founder of jewish drug-policy activist non-profit, Le’Or Education Fund, which was funded by David Bronner brought the Cannabis Passover Seder and the issue of mass incarceration of people of color to the forefront from 2014-2017.
Claire is a native of Capitol Hill, in Washington D.C. native and currently resides in sunny Beaverton, Oregon with her three sarcastic teenage children, a pleothora of house plants, a golden retriever, and a cat.
Cannabis data is often expensive and fragmented. Before you leap, let’s schmooze.
Cannabis data, insights and strategy made simple.
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